Have you been trying to think of ways to increase you Opt-in list and get a handle on your efforts in internet marketing? One way to do this is by using a squeeze page on your website, it is considered to be one of most efficient ways to build your list.

If you’re not quite sure what a squeeze page is, according to the website, http://www.webopedia.com, an online encyclopedia, “a squeeze page is a Web page that contains information that would interest the marketer's targeted readers. Squeeze pages are designed to obtain a reader's name and e-mail address information by encouraging users to opt-in to an e-mail list to receive more information about the topic. Marketers will collect the permission-based e-mail and information to follow up at a later date.”

There is still some disagreement as to the exact definition of a squeeze page. Some believe web pages that provide hyperlinks to additional information as well as e-mail opt-in list sign-ups to be a squeeze page, while others in the business believe only those pages limited to just an e-mail sign-up are what is considered a squeeze page.

No matter what your definition of a squeeze page is, the desired end result is the same. Squeeze pages, if done correctly, are designed to get the name and email address information from anyone who visits your website. This is valuable information that you can add to your opt-in list, which allows you to follow up with further information at a later date.

Your squeeze page should have a catchy heading for it’s title; make the title in large bold letters inside of quotes. The content of your page should include a numbered or bulleted list that gives your visitors a list of great reasons why they should sign-up. Don’t make your squeeze page too long, and limit the number of choices your visitors can make. Remember, the main purpose of your squeeze page is to get them to sign-up.

At the bottom of your squeeze page you should place either a link to a sign-up form or the form itself. It’s also good to offer a free gift or eBook when the visitors sign-up for membership on your website. Be sure to have a follow up message to confirm their registration so they know they are not receiving spam.

It’s important to remember that once you get your visitors to sign-up to your squeeze page you need to send them newsletters that deliver something of value. You want to keep their interest so that they will keep subscribing to your site. If you sell items on your website, this can be a great promotional tool.

Just by adding a squeeze page you can increase your opt-in list from 30% on up. A squeeze page that is done right can result in the ultimate e-mail building list that really delivers. For a small business either just getting started or trying to build their clientele, the end result of using a squeeze page is a reliable customer database that you can depend on.

ABOUT THE AUTHOR

Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular e-Zine “Maverick Internet Marketing Secrets.” Learn insider Maverick Marketing secrets you can use immediately to find new customers and increase your sales. Get your FREE subscription at www.SmallBusinessMavericks.com today!

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