Updated February 5, 2017. I believe most website owners are still using Google Analytics. There’s really nothing wrong with that, but you should know it’s not the only option you have. There are perfectly valid reasons for not using Google Analytics. For one thing, did you know Google owns your data? And that means they could close it down any time they want, or sell it even. Another reason you may not want to use Google Analytics is because the data is unsecure. You may want to secure your data behind your firewall.
Here are six viable options to Google Analytics. These are all packages on the open market right now.
- Piwik – Piwik is a free open source analytics package that does everything Google Analytics does. The advantage is that you own your data, however, I wouldn’t consider it any more secure than Google Analytics.
- Clicky – Clicky is 100% real-time analytics. If you want to see who is interacting with your site right now, where they’re from, what browser they’re using, drill down to some nitty-gritty details, and access awesome heat maps then Clicky should be right up your alley.
- Woopra – Woopra is another analytics program that allows you to track your website visitors in real time. However, you also get a nifty chat feature that allows you to chat with your site visitors. They offer a free plan and several paid options for website owners who need more than a basic analytics package.
- Kissmetrics –Kissmetrics isn’t for the faint-hearted. It has some awesome features, but it is expensive. If you want the best detailed reports and the ability to track your visitors as they move between your websites, then Kissmetrics is the analytics software for you.
- Crazy Egg – Crazy Egg employs the most powerful heat map technology available. You not only see which pages visitors are on, but you an also track their mouse clicks.
- Mouseflow – Mouseflow is a unique analytics program that allows you to watch your visitors in video sessions. That includes scrolling movements, mouse clicks, and keystrokes. You also get access to powerful heat map technology that lets you see heat maps from various time periods.
There are plenty more analytics programs on the market. Some are quite expensive while others are a bit less expensive. Some are free while others require a monthly subscription. Do your due diligence, shop around, and find an analytics program that works for you.