Updated January 27, 2017. It can sometimes seem daunting. Bigger businesses get all the attention while yours struggles to get the few customers you still have left. But you should know that there is hope for every small business in every business sector. It’s called search engine optimization (SEO).

SEO is something every business can employ at little expense and receive huge benefits. All you need is a reasonable budget, some time on your hands, and the ability to do what it takes to promote your business. Promote your business today, receive the customer load tomorrow.

Now, I’m not saying SEO is a cure-all panacea for a failing business. What I am saying is that SEO can be the difference between a business that fails to get noticed and a business that is found in the search engines by customers looking for your product or service. Search engine optimization is the practice of writing your content in such a way that search engines key on certain words and phrases and position your business website prominently for searchers to find. It’s not that hard.

5 Benefits of SEO for Small Businesses

Every small business can benefit from SEO. Here are 5 distinct benefits to having a well optimized small business website.

  1. Your website will be more visible in the search engines. You don’t have to spend a lot of money to make this happen. You just have to have a vision and some knowledge of how search engines work.
  2. You’ll gain more targeted traffic to your website. Higher search engine rankings mean more website traffic.
  3. You’ll see more conversions. If your website content is written well, you’ll see more conversions and make more sales.
  4. More opt-ins and leads. You’ll get more newsletter opt-ins and generate more leads for your business.
  5. More people will share your website with their friends. Why? Because they like to tell their friends about the good deals they’ve received.

SEO isn’t hard, but it is necessary if you want to increase your visibility in the search engines. And it’s just as available for small businesses as it is for big corporations.