Updated December 4, 2016. Okay, so I’m half a month late. Google Analytics turned 11 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. Here are a few:

  • Helps you keep track of essential metrics like conversions, events signups, traffic referrers, and more.
  • Allows you to determine your ROI by showing you the top statistics on metrics that matter.
  • Keeps you focused on the right numbers for your business.
  • Highlights what is wrong with your business in simple data, and also what is going right (as long as you know how to read the data).
  • Teaches you how to adapt and overcome the obstacles your business encounters every day.

I’m sure you can think of other benefits. The harsh reality is that analytics is necessary to the healthy growth of your business. Google Analytics is one of the best solutions out there, and it’s free.

The Best of Google Analytics

I like how the Google Analytics Blog has given us 10 ways that the program has improved our lives. Here are some of those ways that Google Analytics has improved all our lives.

  1. Real-time Reporting – This is one of the big achievements in analytics across the board ever since webmasters have been looking at the data. The fact that you can see people navigating your website right now just makes the whole idea of analytics better, in my opinion. Real-time reporting is the best thing about modern analytics.
  2. Remarketing – Look at people’s behavior and market your products and services to them in ways they appreciate. It’s a godsend.
  3. Analytics Academy – Google will also train you to use analytics through its academy.
  4. Universal Analytics – Now you can track users on your website across multiple devices. How cool is that?
  5. Mobile App Analytics – You knew it coming, and it did. This is a sure sign that analytics just keeps improving and staying with the times.

Analytics is an essential tool for any business with a web presence. There are plenty of analytics solutions on the market besides Google’s, but Google Analytics is free. There might be plenty of reasons you don’t want to use it, but it’s still free. If you decide not to use Google Analytics, do yourself a favor and at least pick one analytics solution that is suitable for your business.