It’s in the shoppers’ hands this holiday season to help the economy. As the holidays fast approach so too does the end of the year. The Federal Reserve is stating that spending is on a slight rise because of the holiday season, which is good news, even if it is small.

Overall though, wages have fallen, therefore net worth is less as well. The big question is, what’s being spent on holiday gifts is affordable or are people just using their savings in order to even have a Christmas? Is this the lull before the storm?

No one seems to know for sure which way the economy will go for 2012. However, holiday sales have increased this holiday season over last year.

Small businesses should have a great ending to the year as far as sales go. This is just what they need as they move into the new year, increased sales. One thing is certain, times may be shaky at the moment, but consumers are determined to have an enjoyable holiday and are going all out in order to get it.

Now is a very important time to increase your exposure on the internet. Do a quick mass email about any last minute Christmas sales you have. Get those customers coming in the door. Additionally, use your social media like Facebook and Twitter to list any last minute “must haves”. Anything you can do to draw potential customers in the door will help you.

The holidays are not over yet. The end of the year is not here yet. Do what you can to boost those sales so your overall year will be much better than you thought.